ABOUT AILEEN
(HER)STORY,NOT JUST HISTORY.Aileen Luib is an award-winning digital storyteller that wears multiple hats, from creative director and brand architect to marketing strategist.
With over a decade of experience in visual storytelling, branding, and digital marketing, she is a multidisciplinary creative who built a career at the intersection of creativity and strategy—helping brands craft impactful narratives and achieve measurable growth.
Her diverse skillset spans creative services including graphic design, front-end web development and UX/UI, as well as branding expertise in identity development, photo and video production, creative direction, copywriting, and project management. With a strong foundation in marketing strategies, Aileen brings expertise in growth and lifecycle marketing, SEO/content optimization, email marketing, social media engagement, and influencer marketing—ensuring every creative decision aligns with strategic business goals.
From launching a globally recognized media platform to working with brands like Kia Motors USA, Genesis Motors, L’Oreal USA, and Amazon Fashion, along with features in the Los Angeles Times, Vox, and ABC News, Aileen’s work is guided by innovation, authenticity, and impact. She is passionate about helping startups, entrepreneurs, and established brands alike unlock their potential through thoughtful design, compelling storytelling, and community-driven growth.
PHILOSOPHYAileen believes that developing your brand isn’t just a science - it’s an art.
A visionary creative director with an unwavering belief in the power of human emotion, Aileen brings a unique perspective to the world of marketing and advertising. To her, creating a successful brand is about more than capturing just numbers and metrics; it's an art form that weaves together strategy and imagination to create captivating experiences.
Driven by her passion for storytelling, she infuses brands with a touch of creativity that sets it apart from the rest. She believes in evoking emotions, sparking curiosity, inspiring action, and understands the importance of crafting narratives that resonate with people on a deep and emotional level.
By embracing your company’s unique DNA, Aileen will help you establish a profound connection with your customers - one that goes beyond transactional relationships.