ABOUT AILEEN

(HER)STORY,
NOT JUST HISTORY.

Aileen Luib is an award-winning digital entrepreneur that wears multiple hats, from creative media producer and influential storyteller to marketing strategist.

With a successful photography business in her early 20s she garnered recognition for her photography, which was featured in esteemed publications and books such as the Press-Enterprise, Digital Photographer Magazine, NerdBlock, The Complete Photography Book, The G.O.O.D.S., and Cosplay World. 

After navigating through various professional endeavors, Aileen returned to the digital media world as a blogger and influencer, founding The Baller on a Budget—an acclaimed budget lifestyle blog ranked 12th best in Los Angeles by Feedspot. Through The Baller on a Budget, Aileen worked on campaigns for renowned companies such as Kia Motors USA, Genesis Motors, L’Oreal USA, and Amazon Fashion. Her press features on media outlets like Los Angeles Times, Vox, ABC News and more propelled the brand's growth, leading to the launch of a popular podcast show in 2021.

Driven by her passion to empower others, Aileen created programs like The Blogger Bible and The Business of Influence Academy, supporting aspiring digital entrepreneurs with affordable business solutions and offering scholarships to BIPOC content creators. She then created a second publisher, The Magic of Soul, an online resource guiding individuals on their new spiritual journeys.

In 2023, Aileen expanded her expertise into regional economic development by joining UC Riverside’s Office of Technology Partnerships as the Assistant Director of Special Programs & Outreach. In this role, she leverages her business development acumen and creative marketing prowess to elevate the visibility of the university’s tech partnerships program across multiple channels. Passionate about fostering innovation, Aileen connects Inland Empire and Southern California-based entrepreneurs and technology startups with the mentorship, resources, and funding they need to thrive in the competitive tech landscape.

With a relentless pursuit of success in the ever-evolving digital media and marketing landscape, Aileen is committed to helping emerging entrepreneurs, content creators, and small business owners build their brands and achieve measurable growth—both online and offline.

PHILOSOPHY

Aileen believes that marketing isn’t just a science - it’s an art.

A visionary marketer with an unwavering belief in the power of creativity, Aileen brings a unique perspective to the world of marketing. To her, marketing is about more than just numbers and metrics; it's an art form that weaves together strategy and imagination to create captivating experiences.

Driven by her passion for storytelling, she infuses every marketing project with a touch of creativity that sets it apart from the rest. She believes in evoking emotions, sparking curiosity, inspiring action, and understands the importance of crafting narratives that resonate with people on a deep and emotional level.

Through her artful strategies, she will unlock the full potential of your brand and help you establish a profound connection with your customers - one that goes beyond transactional relationships.

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Turn your passion into a business

Turn your passion into a business