POW(HER) MEDIA:

A VISION OF INCLUSIVITY

EXECUTIVE SUMMARY

A Woman & Queer-Centric Media Company

PowHer Media is a groundbreaking media publishing company founded by Aileen Luib, a dynamic digital entrepreneur and influential storyteller. With a proven track record of success through her acclaimed blog, The Baller on a Budget, Aileen has built a passionate community of hardworking working-to-middle-class women seeking to realize their dream lifestyles without financial strain. Now, Aileen aims to scale her impact by establishing PowHer Media, a platform that empowers and supports diverse creators while amplifying their voices in the digital world.

COMPANY MISSION

A Vision to Amplify Female & Marginalized Voices

At PowHer Media, our mission is to transform lives by providing informative and engaging media content that inspires personal growth, sending a shockwave of new narratives into the collective. Through the voices of female, queer, and marginalized voices, we aim to curate captivating stories, challenge societal norms, and foster thought-provoking discussions at the intersections of culture, class, gender, race, politics, and capitalism.

PowHer Media is more than just a media publishing company; it is a movement that empowers individuals to embrace their passions, amplify their stories, and create meaningful change without limited access to resources or funding as barriers to entry. With a dedicated team, proven revenue streams, and a scalable business model, we are poised for significant growth and impact.

EXPANSION & ACQUISITION

Creation of New Media Real Estate & Acquisition of Third-Party Media Publishers

Our first initiative is to establish a strong foundation with our first flagship blog, The Baller on a Budget, which will serve as a starting point for our journey. Once we have successfully established The Baller on a Budget, we will then expand our publishing portfolio by creating additional in-house blogs that cater to diverse interests and audiences.

Our second blog, The Magic of Soul, will function as an online resource for beginner mystics and spiritual practitioners. It will provide valuable content and foster a supportive community for individuals interested in exploring these areas.

Our third initiative involves the development of an autoimmune-focused blog. This blog will address the needs of individuals suffering from chronic illnesses. To further empower these individuals, we will also launch a journal to track autoimmune symptom management, providing a tool for them to document their experiences and insights.

Once our first three in-house blogs have demonstrated a stable trajectory of growth, we will then strategically acquire smaller media publishers. This acquisition strategy will enable us to amplify the voices of low-income BIPOC creators and bootstrap media entrepreneurs, thereby expanding our reach and influence.

In addition to our publishing and acquisition efforts, we will establish an influencer and talent division. This division will empower individuals to share their stories and experiences through various platforms beyond blogging. By providing opportunities for diverse voices to be heard, we aim to create a more inclusive and representative media landscape.

FUNDING & FINANCIALS

Plans For Revenue Growth via Startup Funding

The PowHer Media team recognizes the need for sustainable growth and wider reach. We are determined to expand our impact beyond the constraints of bootstrapping methods. To achieve this, we are actively seeking funding opportunities through grants, donations, and sponsorships in order to mitigate risk from business credit or loans. Your support can play a crucial role in fueling our vision, enabling us to amplify more voices and effect meaningful change.

With a clear revenue generation model and the ability to scale profitability, PowHer Media presents an attractive investment opportunity for those who believe in the power of inclusive media and diverse storytelling.

MEET THE CEO

PowHer Media Spearheaded by A Bootstrapped Innovator & Trailblazer

Aileen Luib is a digital entrepreneur that wears multiple hats, from creative media producer and influential storyteller to marketing strategist and consultant.

Drawing upon her creative background in photography, graphic design, and writing, Aileen embarked on a journey with her first blog The Baller on a Budget, an acclaimed budget lifestyle blog that earned the ranking of 12th best in Los Angeles by Feedspot. Through this influential platform, Aileen shared her personal narrative of navigating through financial struggle, serving as a beacon of inspiration for her community. With over 12,000 email subscribers, 35,000 Instagram followers, and a reach of 3 million on Pinterest, Aileen's guidance resonated deeply with hardworking individuals and middle-class women, uniting them in their pursuit of realizing their dream lifestyles without financial strain. Building upon her experience, Aileen then ventured into a second blog, The Magic of Soul, an online resource designed to support individuals embarking on spiritual journeys.

Fueled by her deep desire to empower fellow creative freelancers, Aileen created transformative programs such as The Blogger Bible, a comprehensive and accessible blogging course tailored for lower-income, bootstrapping entrepreneurs. Additionally, she pioneered The Business of Influence Academy, a marketing accelerator program that offered affordable business solutions and scholarships to aspiring entrepreneurs, particularly those from BIPOC backgrounds.

Driven by her unwavering commitment to assisting emerging digital entrepreneurs, content creators, and business owners, Aileen’s ultimate aspiration is to establish PowHer Media, a groundbreaking media publishing company that enables her first 2 blogs, The Baller on a Budget and The Magic of Soul, to generate scalable revenue. This financial success will allow her to reinvest in the company, ultimately building a team equipped to acquire and support low-income BIPOC creators and bootstrapping media entrepreneurs by amplifying their diverse voices in a world where financial limitations often greatly limit their reach.

“If the status quo won’t permit us to sit at the table of success, we will no longer fight for an invitation. We will create our own table and make our own seats.”

“And when the table gets full, we’ll build a bigger table and offer more seats. We’ll keep building until the world can include us all.”

— Aileen Luib, CEO & Founder of PowHer Media

THE PATHWAY

PowHer Media’s Roadmap to Success

In-House Publisher #1: The Baller on a Budget

PROJECT 1

We kickstart our journey by reviving our flagship blog, The Baller on a Budget, which has already established its position as a top-ranking budget lifestyle blog. Our unique approach resonates deeply with our collective community, resulting in over 15,000 email subscribers, 25,000 Instagram followers, and a reach of 3 million on Pinterest.

With a proven model that generated $7,000 in monthly revenue at its peak before a 2-year hiatus, we are confident in our ability to drive significant traffic to the blog and scale profitability to a 7-figure annual revenue.

  • Our strategic plan involves revitalizing existing blog editorial content, publish fresh content, engage with the community, and revive revenue streams through affiliate links, sponsorships, and ad revenue.

  • Our existing email list consists of over 12,000+ dedicated subscribers, all organically obtained through traffic visits from our website. We plan on creating and maintaining a weekly newsletter strategy in which we can “warm up” our quiet email list and get our community re-engaged with The Baller on a Budget brand.

  • Pinterest was our #1 traffic driver outside of organic search combined with SEO. The Baller on a Budget’s widest reach was over 3.5 million on Pinterest at its most active peak. We are confident that we can revive our Pinterest publishing strategy and build our site traffic back up using the same strategies that brought our original success.

  • Our social media team will build an Instagram content strategy using existing visual assets as a springboard for our scheduling queue. We will then move into the 2nd phase of our Instagram strategy, which will involve creating fresh video content drawing topics from the blog. We will focus on creating funnels that direct our social media audience from each piece of social media content toward our blog and aim to convert them into email subscribers, where we can then build more intimate and direct connections with our community.

  • To further extend our community reach, we will invest in podcast production, creating compelling audio content that resonates with our target audience. By partnering with influential guests, we will engage listeners, promote our digital products, and secure sponsored placements to generate revenue. Through podcast marketing strategies, we aim to boost our visibility, increase brand recognition, and rank higher in podcast directories, ultimately building a thriving community around our brand.

  • Building on our success, we will launch a digital course through The Baller on a Budget, centered around transforming financial mindsets. With price points of $50 - $100, this transformative course will empower individuals to manage their money effectively and build confidence in financial decision-making. Additionally, we will offer a range of financial products, including budgeting worksheets and binders, priced between $20 and $50. These products will provide practical tools for our community to better manage their finances, expanding our revenue streams and increasing customer loyalty.

In-House Publisher #2: The Magic of Soul

PROJECT 2

Our second blog, The Magic of Soul, will serve as an online resource for beginner mystics and spiritual practitioners alike, providing valuable content and fostering a supportive community.

Building upon the successful business framework of our first publisher, we will elevate The Magic of Soul into the ultimate online destination for beginners seeking to explore various spiritual tools. Whether it's astrology, tarot, energy work, or other practices, our blog will offer comprehensive information and guidance. To ensure authenticity and respect for native and origin practices, our editorial team will consist of spiritual professionals who will maintain the integrity of the content free of a Westernized perspective.

Once the community is established, we will expand our offerings to include a paid membership community. This will allow readers to access additional resources and opportunities for deepening their spiritual practice and connecting with like-minded individuals. We will provide paid workshops and cohorts designed to facilitate learning and foster a sense of belonging within the community.

  • Using the editorial framework of The Baller on a Budget, we will publish blog posts authored by spiritual professionals who can help us create a step-by-step educational journey on each healing modality. Our blog will remain free and accessible to the public in order to drive traffic to our community and establish The Magic of Soul as the go-to online resource for learning how to cultivate spiritual practices through an educational structure.

  • By utilizing social media strategies, building an email list, and using platforms like Facebook Groups or Mighty Networks, we can build a community hub in which readers can connect with others and continue to learn more in a social environment.

  • We will create a resource library of suggested items curated by our team and insert them into relevant pieces of our educational content in order to generate affiliate revenue.

  • With the help of our spiritual contributors, we will create paid offerings for people looking to advance their knowledge in specific healing modalities. These include but are not limited to online courses, virtual workshops, and in-person events.

  • After we can gauge the profitability of our affiliate marketing strategies, we can build an e-commerce system to sell our own branded products, swapping our affiliate income for in-house product fulfillment.

    By providing informational content and showing our audience how to use each item or tool, they will be more inclined to purchase our suggested products.

In-House Publisher #3: Autoimmune & Chronic Illness Blog

PROJECT 3

Our next step will be to create a blog with a specific focus on autoimmune conditions. This blog aims to empower individuals who are facing the challenges of chronic illness. Drawing inspiration from the personal journey of Aileen, the CEO of PowHer Media, who has overcome life-threatening autoimmune conditions, the blog will provide a platform for global contributors who share similar struggles.

The primary goal of this online platform is to foster a sense of community among individuals going through health hardships. By sharing stories from individuals around the world who also battle autoimmune conditions and chronic diseases, the blog will create a space for people to connect and find solace in their shared experiences. Additionally, the blog will feature valuable advice and resources from certified and licensed health professionals who take a holistic approach to managing chronic health conditions. Through these insights, readers will be empowered to strive for remission and take control of their own well-being.

Overall, this blog will serve as a valuable resource, offering both emotional support and practical guidance to individuals navigating the challenges of chronic illness.

  • Authored by voices with personal experiences of life with autoimmunity, our goal is to curate a band of editors who dream of sharing their personal stories of health hardship. By using our pieces of authored content as lead magents, we can build a community that chronically ill individuals can find comfort in.

  • We want an easily accessible online community for those suffering through health issues and do not want a paywall to be a barrier for entry. Through community platforms such as Facebook Groups or Mighty Networks, we want to ensure the conversation can be facilitated and maintained in a structural way.

    We will also host local events for our existing communities and encourage new guests by promoting through platforms like Meetup.

  • A critical part of the chronic illness-to-wellness journey is having the ability to track, manage, and therefore reduce symptoms. We want to provide people with the ability to do this in a structured and guided way to help them find their own unique solutions and remedies that can help them toward a healthier life.

    We plan on launching both a physical journal as well as a mobile app as marketplace solutions for this need. As our community grows, we will have the ability to market either product to them.

  • We plan on partnering with health organizations and other communities centered around chronic illness and wellness, such as Chronicon. Through strategic partnerships such as local events or virtual seminars, we aim to expand our reach and find more collaborative opportunities to cross-promote our community to new audiences.

In-House Marketing Division

PROJECT 4

PowHer’s 4th priority is to establish an in-house marketing team dedicated to promotion and expansion. Leveraging our CEO's expertise as a marketing consultant and experience in the agency world, she will lead a team of trusted marketing experts to strengthen the success of PowHer Media's current portfolio of publishers.

By forming this specialized marketing team, we will enhance our ability to effectively promote our publishers, and expand their community reach, thereby multiplying their revenue. We will implement strategic marketing campaigns tailored to each publisher's unique needs, ultimately achieving greater success for PowHer Media's publishers.

  • Our designated marketing team will create and refine a step-by-step marketing plan and system that can enhance our ability to effectively promote our publishers and expand their reach within the community. This step involves leveraging strategic marketing techniques, tailored to the specific needs of each publisher. Through targeted campaigns and initiatives, we will increase visibility, engagement, and revenue for PowHer Media's publishers.

  • By implementing strategic marketing campaigns and expanding their community reach, we will create opportunities to multiply revenue and achieve higher levels of success. This step involves monitoring the effectiveness of our marketing efforts, optimizing strategies based on data and feedback, and continuously adapting to market trends and audience preferences.

  • As part of our commitment to expansion, an additional step in our business plan could involve exploring new marketing channels and opportunities. This may include identifying emerging platforms, partnerships with influencers or industry leaders, or leveraging innovative digital marketing techniques. By staying ahead of industry trends and actively seeking new avenues for promotion, we can continuously expand our reach and drive the success of PowHer Media's publishers.

Third-Party Publisher Acquisition & Partner Development

PROJECT 5

As we enter Phase 5, PowHer Media will establish a dedicated division focused on outreach and acquisition. Our Partner Development team will continuously research and identify potential small-scale third-party publishers, specifically independent blogs managed by solopreneurs, who align with PowHer Media's mission of challenging established narratives.

By collaborating with these small publishers, we will curate a directory of trusted partners to whom we can refer business opportunities from our preferred partners. Through our partnership, these third-party publishers will have the opportunity to expand their brand and audience. This, in turn, will enhance our credibility and reputation as a reliable source for valuable business partnerships.

Working in synergy with our in-house marketing team, we will support and empower these third-party publishers, enabling them to thrive and grow. This strategic collaboration will not only strengthen our network but also reinforce our position as an influential and trustworthy platform for connecting businesses with like-minded publishers who share our vision of disrupting established narratives.

  • Through collaboration with these small publishers, we will curate a directory of trusted partners to whom we can refer business opportunities from our preferred sponsored partners.

    By connecting businesses with like-minded publishers who challenge established narratives, we create mutually beneficial collaborations that align with our mission. This step strengthens our credibility as a reliable source for valuable business partnerships.

  • To foster the growth and success of our third-party publishers, we will work in synergy with our in-house marketing team. This collaboration aims to provide support, resources, and guidance to these publishers, enabling them to expand their brand and reach a wider audience. By empowering them, we reinforce our position as an influential and trustworthy platform.

  • Through strategic collaboration with third-party publishers and effective support systems, we will strengthen our network. This will reinforce our position as a leading platform for connecting businesses with publishers who share our vision of disrupting established narratives. By building strong partnerships and consistently delivering valuable opportunities, we solidify our reputation as a trusted and influential player in the industry.

PROJECT 6

Influencer & Talent Division

PowHer Media will employ our proven methodology to actively identify and engage influencers and storytellers across diverse mediums. Our objective is to discover individuals, ranging from influencers, creatives, media personalities, and public speakers, who align with our values and ideologies of challenging established narratives.

By embracing a sponsorship and mentoring role, we will provide support and guidance to these like-minded entrepreneurs who are driving cultural change through their respective platforms. While they may operate outside the realm of traditional media publishing, their vision and commitment to transformative narratives are in line with ours.

Through this collaborative partnership, PowHer Media will contribute to the growth and development of these individuals, amplifying their impact and fostering a collective movement towards positive cultural change. By uniting with these storytellers, we will create a powerful network that transcends traditional boundaries, further solidifying our position as an influential force in shaping the narrative landscape.

  • PowHer Media will leverage its expertise and experience to actively seek out storytellers across various mediums. We will utilize a proven methodology to scout individuals who share our values and ideologies of disrupting established narratives. This will involve extensive research and analysis to identify artists, public speakers, and other influential figures who align with our vision.

  • Once we have identified these like-minded entrepreneurs, we will serve as their sponsor and mentor. This step entails providing financial support, guidance, and resources to help them thrive and expand their reach. We believe that by investing in their growth and success, we can collectively drive cultural change and advance our shared vision.

  • PowHer Media recognizes that these influencers and storytellers operate on diverse platforms outside of traditional media publishing. In this step, we will facilitate collaboration and synergies between our network of influencers and our existing portfolio of publishers. By bridging the gap between different mediums, we can foster a vibrant ecosystem where narratives are challenged and transformed across various channels.

  • Through our strategic sponsorship and mentorship, we aim to amplify the impact of these individuals and expand their audience. This step involves utilizing our marketing expertise and leveraging our network to increase their visibility and engagement. By supporting them in reaching wider audiences, we will further solidify our own brand and influence as a catalyst for positive cultural change.

HELP OUR INITIATIVE

The PowHer Media team recognizes the need for sustainable growth and wider reach. We are determined to expand our impact beyond the constraints of bootstrapping methods. To achieve this, we are actively seeking funding opportunities through grants, donations, and sponsorships. Your support can play a crucial role in fueling our vision, enabling us to amplify more voices and effect meaningful change.

Additionally, we understand the value of business counsel and mentorship in our growth trajectory. We are open to collaborating with experienced individuals and organizations who can provide guidance and insight as we navigate the ever-evolving landscape of media publishing. Together, we can forge a powerful alliance and create a lasting impact.

Whether you are interested in supporting our mission, providing funding, offering business counsel, or exploring opportunities for professional collaboration, we would love to hear from you. Please use the contact form to get in touch with our dedicated team. We’re ready for the chance to connect, collaborate, and amplify the voices that truly deserve to be heard.