RECENT PROJECTS

Kamodah:

Personal Brand Development

INDUSTRY: MUSICIAN

Brand Identity Development

Kamodah's artistic persona is a captivating blend of mythical power and sensuality, and our first task was to define and refine this unique character. We sculpted a brand identity that embodied the essence of Kamodah, evoking imagery of a powerful mythical being emanating divine feminine energy. This identity served as the cornerstone of our entire project, guiding our design choices and content strategy.

Website Design

To bring Kamodah's brand to life in the digital realm, we undertook the creation of a website. Every aspect of the website design, from layout to color palette, was meticulously crafted to align with her brand identity.

The main focus of her website was not only to create a visual experience that was in alignment with her music but to also encourage visitors to listen to her music across all streaming platforms - mainly Spotify and Youtube.

Content Strategy

We worked closely with Kamodah to develop a comprehensive content strategy that empowered her to create engaging and authentic content for her social media channels. By honing her unique brand voice, we ensured that each post and piece of content remained true to the enchanting energy that defines Kamodah.

Our collaboration with Kamodah encompassed the development of a distinctive brand identity, the creation of a visually captivating website, and the implementation of a tailored content strategy. These elements converged to transform Kamodah's online presence into a compelling journey through her mythical world.

F808Z:

Business Design & Content Marketing Strategy

INDUSTRY: STUNT ACTOR & FITNESS INFLUENCER

Sam Lee-Herring, widely recognized as @f808z across social media platforms, is a fitness influencer renowned for his tricking and martial arts prowess. Sam singlehandedly amassed over 400,000 Instagram followers and an astounding 2 million TikTok followers through sheer talent, but he sought a strategic approach to transform his impressive social media content into a profitable venture.

Here's an overview of the multifaceted project:

Website Design and Development

We crafted a website that served as a multifunctional hub for Sam's brand, seamlessly integrating his acting and modeling reel as a captivating background on the landing page and offering visitors an immediate and immersive experience of his talents while retaining his signature quirky personality through his branded language.

Sponsored Content Strategy

Sam's incredible content spoke volumes, but he needed a strategy to turn his passion into profit. We provided targeted coaching, equipping him with the knowledge and skills to secure paid sponsorship deals. This encompassed understanding the art of pitching, calculating competitive sponsorship rates, and identifying the right brands for collaboration. By empowering Sam with these tools, we set the stage for him to transform his content creation into a sustainable revenue stream.

Online Course Development

To diversify his income streams, we collaborated on the creation of two video-based courses: the Martial Arts Hybrid Training Program and the Elite Kicks Program. Leveraging Sam's NASM-certified personal fitness training expertise, these courses offered step-by-step tutorials, starting from beginner techniques and progressing to the advanced skills showcased in his social media content. We provided comprehensive guidance in structuring and launching these courses on the Teachable platform, ensuring they catered to his target audience and aligned with his brand.

Email Marketing Setup

Building a loyal audience is paramount for any influencer's long-term success. We introduced Sam to the world of email marketing, establishing a basic email flow structure. This enabled him to grow and engage his email list effectively, facilitating the promotion of his courses and other offerings.

Through our collaboration, we empowered Sam to leverage his social media content, transforming it into a sustainable source of passive income. By mastering the art of securing sponsored deals, developing revenue-generating online courses, implementing strategic email marketing, and creating a versatile website, Sam's online presence evolved into a thriving business model.

For over 8 years, we've been on a remarkable journey creating The Baller on a Budget, a personal finance and lifestyle blog that empowers women to achieve their dream lives without breaking the bank. Unlike conventional personal finance blogs, The Baller on a Budget delves deep into socioeconomic topics, challenging social norms, addressing classism, exploring consumer psychology, and dissecting the complexities of our consumer culture. Our mission extends beyond offering financial tips; we encourage cultural conversations that focus on the "why" behind our spending habits, debt accumulation, and the pursuit of sustainable financial goals amid fleeting consumer trends.

Here's a comprehensive overview of our 8-year project:

Brand Development and Identity

We kickstarted our journey by crafting a unique brand identity for The Baller on a Budget. Grounded in authenticity and relatability, our brand messaging resonated with our target audience. As the editor-in-chief, Aileen has taken great care to develop an authentic voice and insightful commentary to set us apart, fostering a collective followership of over 3.5 million across the internet and social media. This brand identity also paved the way for securing brand sponsorships valued at over $15,000 per project, a testament to the brand's influence and reach.

Content Marketing & Business Design

The Baller on a Budget: 

INDUSTRY: MEDIA PUBLISHING

Site Traffic Growth and SEO Optimization

Our commitment to content excellence drove us to create a self-hosted website using Wordpress as our CMS of choice. Years of dedicated effort went into producing content that seamlessly merged SEO strategies with engaging, relatable writing. Our traffic strategy leveraged Pinterest as a primary driver, ultimately bolstering our content's visibility on Google search results through effective SEO practices.

Community Building and Engagement

Building a vibrant community was at the heart of our journey. We harnessed the power of Pinterest, Instagram, Tiktok, and our podcast to forge meaningful connections with our audience. These platforms became spaces for open dialogues, fostering engagement and camaraderie with our followers. Our podcast, available to listen on popular streaming platforms like Spotify and Apple Podcasts, further amplified our reach and allowed us to engage our audience through audio storytelling.

Community Retention Strategies

To sustain and deepen our connections with our audience, we implemented meticulous email retention strategies. This included crafting engaging email newsletters, developing compelling lead magnets, strategically placing multiple opt-ins across the website, and designing a variety of email flows. These efforts helped us grow our email subscriber base to over 15,000 within the first year and nurtured lasting relationships with our community.

Diverse Revenue Streams

The Baller on a Budget's financial journey was not limited to empowering our audience alone; we also empowered our brand's financial health. We diversified our revenue streams, including ad network revenue, affiliate income, and lucrative sponsored deals. These revenue streams transformed our passion project into a thriving media publishing venture.

Through this 8-year project, The Baller on a Budget’s journey has showcased the synergy of brand development, content excellence, community engagement, retention strategies, and diversified revenue streams. The Baller on a Budget is not just a blog; it's a testament to the transformative power of empowering financial wellness and creating a lasting impact in the world of media publishing.

Brand Development, Identity & Community Building

The Magic of Soul:

The Magic of Soul is an educational platform that provides resources for spiritual self-discovery and cosmic alignment. Combining astrology, tarot, and energy work, the platform offers insights that empower users to understand their connection to the cosmos and navigate their spiritual journeys.

The brand’s core mission is to make spirituality & healing accessible by offering poetic and educational free content that resonates with audiences seeking mindfulness and growth. We curated a cohesive brand narrative centered around celestial aesthetics and soulful introspection, creating a welcoming space for the spiritually curious and wellness seekers through an engaging choose-your-own-journey experience.

Website Design

The objective was to create an inviting, informative, and visually inspiring platform that balances beauty with usability using the following key features:

  • Organized Content Sections: Easy access to topics such as zodiac signs, tarot spreads, and manifestation techniques.

  • Aesthetic Cohesion: Ethereal typography and celestial-inspired color schemes create a calming environment.

  • Responsive Design: Optimized for seamless browsing across devices, ensuring accessibility for a diverse audience.

The layout and flow were intentionally designed to guide users toward deeper exploration of the platform’s resources while maintaining visual harmony.

INDUSTRY: WELLNESS & SPIRITUALITY

Content Strategy Focus Areas:

  • Astrology: Detailed guides on the zodiac signs, their elemental characteristics, and cosmic influences on life and relationships.

  • Tarot: Introspective resources explaining card meanings and layouts for beginner and intermediate readers.

  • Manifestation: Techniques and affirmations for goal-setting, intention-setting, and energy clearing.

  • Holistic Healing: Wellness advice that integrates essential oils, meditation, and energy work for emotional and physical balance.

The tone balances educational content with poetic inspiration, aiming to evoke curiosity and emotional resonance while providing actionable guidance for spiritual practices.

Monetization and Lead Generation through Spiritual Services

The platform seized a strategic opportunity to expand its offerings by partnering with contributing spiritual practitioners—astrologers, tarot readers, and energy healers—to sell personalized spiritual readings.

Benefits:

  • For Contributing Writers: Articles act as lead magnets to build their client base, increasing visibility for their services.

  • For the Brand: Generates an additional revenue stream and strengthens audience trust through curated, personalized experiences.

  • User Experience: Readers can book 1:1 spiritual guidance sessions directly from featured content, creating a seamless journey from education to empowerment.

Instagram Channel: @thesoulchildmystic

The creative vision for the Instagram channel was to extend the brand’s cosmic storytelling to social media while amplifying the work of independent artists.

  • Curation Approach: Posts were arranged by color gradients corresponding to astrological seasons, transitioning from warm golds and oranges for Leo season to cool blues and silvers for Aquarius season.

  • Independent Artist Features: Visual art by small creators added authenticity and community-building to the feed, aligning with the brand's ethos of empowerment.

  • Cosmic Forecasts: Each post included a beautifully written astrological forecast explaining the spiritual significance of celestial events, offering followers cosmic insights grounded in the present moment.

This curated feed captured the soul of the platform, blending aesthetic beauty with educational content and creating a visually immersive experience.